Salon Industry Publication,Shear Savvy, Press Release

Saline, MI – June 28, 2009 – Author Lori Halloway leaves nothing to chance; Shear Savvy…Secrets & Strategies for Successful Salon Apprenticeships contains everything a salon owner, cosmetologist, nail technician or esthetician need to know about apprenticeship programs. Salon professionals are able to utilize an apprentice as an assistant and eliminate the need to hire paid assistants, when conducting a cosmetology apprenticeship. And at the same time, able to share their knowledge and salon’s philosophy to grow their business and produce qualified vested team members. This is a unique publication, the first of its kind addressing apprenticeship in the salon industry.

Shear Savvy is a straightforward, easy to follow, how-to guide that takes salon industry professionals through an apprenticeship in six simple steps. The book provides detailed instructions on how to start and maintain a successful cosmetology apprenticeship program with additional documents and resources necessary on a comprehensive CD. There are contracts, spreadsheets, schedules, letters, mailing labels, diagrams and step-by-step instructions. These forms can also be utilized when applying for a School of Cosmetology license in the event a state does have cosmetology apprenticeship guidelines.

“Excellent information and extremely well written, I felt like we were having a conversation instead of me reading”, said Kathy Jager author of “As the Chair Turns”. And Bert Carder, CEO of YourBeautyNetwork.com says “I loved the book. It is practical, easy to understand and simple enough for anyone to start an apprenticeship program.”

Halloway has been licensed in the salon industry since 1994 and provides services in all areas of cosmetology as well as permanent make-up and has an Associates Degree in Art & Science. She is a talented, hard working, devoted entrepreneur with drive and passion for the industry that led her to implement an apprenticeship program in her salon in 2002 and then write Shear Savvy for other industry professionals to benefit from. She dedicated countless hours to research and resource development. Each step of the program was created, tested and perfected to ensure its efficiency, ease of use and success for the apprentice, the owner and the salon.

Shear Savvy…Secrets & Strategies for Successful Salon Apprenticeships is available online for purchase in paperback for $74.95 and e-book for $47.95. Both versions include additional documents and resources, on a comprehensive CD ROM and electronic version respectively.

Contact Information:

Lori Halloway

151 Keveling Drive

Saline, MI 48176

(734) 944-9363

www.cosmetologyapprenticeship.com

salonapprentice@aol.com